Stay ahead with Search Engine Land

What a week! Google claimed its new AI-powered Search Overviews have increased Search usage, SEOs are still upset about the quality of Google’s Search results and content creators fear fewer people will click through to visit their websites.

Google’s evolution to a Star Trek-like conversational experience was inevitable. We are, right now, watching the biggest shift in the history of search. Revolutions can be messy. And right now, Google sure is a mess. Dig deeper in Google AI Overviews: More searches, less satisfaction.

And register for SMX Advanced, where we’ll share tactics and insights to help you as we move forward together in this new great Google unknown.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Google AI Overviews: More searches, less satisfaction

What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?

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How to reappeal a Google Business Profile suspension

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A better approach to B2B lead gen in 2024

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What is ad hijacking and how do you protect your brand from it?

In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.

MarTech webinar

A Practical Guide to Building Inclusive Brands

Inclusivity and digital accessibility aren’t just trends, they’re necessary. Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.

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How to run a successful site migration from start to finish

Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.

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Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

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Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

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Netflix ads tier hits 40 million subscribers

Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.

Search Engine Land Awards

Earn the right to call yourself an "award-winning" marketer

The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up next Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save!

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