Stay ahead with Search Engine Land

Barry Schwartz has been covering the search industry for more than 20 years. In that time, he’s become the search marketing industry’s equivalent to NBA legend Wilt Chamberlain. Just as Wilt holds more NBA records than any other player, Barry has written more stories about search than anyone else has, or likely ever will.

He’s also won many awards over the years, including Search Personality of the Year and Outstanding Community Service. Heck, a life-sized Barry cardboard cutout is a huge attraction at conferences he doesn’t even attend. And, oh yeah, his face was on the Nasdaq Tower in Times Square in New York City not long ago.

Well, Barry added another milestone to his list of records and accomplishments this week. He has authored an astounding 900 articles at Search Engine Land (maybe even more by the time you read this).

Thanks, Barry, for all you do here at Search Engine Land to inform and educate the search community! You’re a legend!

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Reminder: New Google Search reputation abuse policy starts soon

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

PPC

Google Ads will pause low-activity keywords starting in June

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

PPC

How to transform your Google Ads headlines with anti-audiences

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Analytics & conversion

Top loyalty trends 2024: Discover industry-specific ideas

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.

MarTech webinar

The future of search – and commerce – is social

Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth.

SEO

The future of SEO in an AI-powered world

As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?

SEO

Optimizing for INP, the new Core Web Vitals metric

Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.

Google

Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

SEO

Tracking 20 years of search

Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023. 

Search Engine Land Awards

Make 2024 the year you take home the highest honor in search

Have you heard? The 2024 Search Engine Land Awards are open for entry! Join the ranks of award-winning brands, agencies, and search marketers from around the world: Learn more and submit your application today.

Learn more

From MarTech

• Google launches new AI-powered features for Performance Max campaigns
• Qualtrics launches new Strategy & Research Suite for XM
• What is B2C marketing? Definitions and strategies
• How Iron Mountain implements conversational AI to drive engagement and revenue
• Using video in email to engage customers and close deals