Good morning, Marketers, who likes getting awards?

If you do then don’t miss your chance to earn international recognition for your team’s amazing work! Enter the 2022 Search Engine Land Awards. Submit your application by July 15 to secure Early Bird rates! Submit your application here. 

I’m looking forward to my first year as part of the judging panel for the PPC categories. I’ve been working in marketing for about a decade, I know how thankless the job can be at times. So getting to help celebrate individuals, agencies, and teams for their hard work is really exciting!

Nicole Farley,
Editor

PPC

Google offers to split part of its ad-tech business to avoid DOJ trouble

Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.

Local

Google local justifications: Everything you need to know

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.

Drive performance and better digital customer experiences

Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.

Read more

Paid social

Pinterest is doubling down on Shopping by adding 4 new features

The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features.

Webinar: Deliver better results and enhance SEO with web accessibility

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

RSVP today!

Paid social

Twitter tests CoTweets, co-authored tweets 

The new CoTweet feature lets two Twitter users collaborate to gain additional visibility with a new audience. It is in limited testing.

SEO

Creating new content vs. optimizing old webpages: Which is better for SEO?

You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.

Report: The State of Organic Marketing in 2022

A survey of top marketers to understand best practices, pain points, future plans for success, and SEO priorities for 2022 and beyond.

Read more.

SEO

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Your hard work deserves recognition: Enter the 2022 Search Engine Land Awards now!

Earn new business, boost company morale, showcase your amazing work, and enjoy well-deserved praise from the search marketing community. Submit your application by next Friday, July 15, to lock in Early Bird savings — $100 off per entry!

Enter now

From MarTech

• Salesforce buying AI customer support company Cresta
• AI traffic drives 83% more revenue per visit
• Your first-party data doesn’t reflect your customer today
• Why B2B marketers are turning to paid influencers
• If you don’t define your weakness, AI will