Good morning, Marketers, it’s time to talk “shop.”

As in shopping, that is. We all know how the pandemic upended traditional retail, forcing digital transformation on the retail sector. Nearly two years later, we’re still fighting off the same virus (albeit a different variant) and e-commerce doesn’t seem to be going anywhere.

Platforms have taken notice and updated their offerings to support online retailers — and it’s about time we did. That’s why we have just updated our Shopify SEO guide to include the latest information on what Shopify store owners can do to increase their search visibility. Some of the highlights include integrations with Google and Bing, Yoast SEO for Shopify and support for international domains.

In honor of our relaunched guide, today we are featuring a host of stories about e-commerce from both the SEO and the PPC side.

George Nguyen,
Editor

SEO

Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales.

SEO

How customer reviews can improve your SEO efforts

Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.

Big data gives way to more flexibility

While the power and scalability of this Big Data was undeniable in terms of interacting with consumers, it also presented previously unforeseen issues like accessibility and actionability. With all this new data, how would a brand orchestrate and track touchpoints across solutions in order to form actionable insights and generate tangible revenue? The power is there, but harnessing it was still an unknown.

Read more

Webinar: How to Identify Site Quality for Link Building

How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. Join the webinar for an in-depth analysis of what website elements need to be evaluated to determine “site quality” for link building and learn how to scale up a high-impact link building program while lowering risk.

RSVP today!

Amazon

Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon

SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.

Ecommerce

E-commerce SEO guide: New documentation from Google

The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into SEO, PPC, analytics, and more — just $199 each. Book by Saturday, February 12 to lock in this exclusive Early Bird rate.

Choose your Master Class

Ecommerce

How marketers can best optimize their Google Shopping ads

Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.

From MarTech

• AI budgets are growing faster than proof of ROI
• Why HIPAA compliance in martech goes beyond BAAs
• Not everyone in marketing should be an AI builder
• The latest AI-powered martech news and releases
• More buyer signals won’t tell you what buyers need next