We caught up with the Managing Director at Google Travel, Susie Vowinkel, this week to talk about maximizing PMax results and why marketers should be excited for Search Generative Experience (SGE).

“Some advertisers out there are still trying to do this work manually when our AI solutions could really help them,” she told Search Engine Land, before going on to share:

• Tips for better PMax outcomes.
• Common PMax pitfalls.
• How to prepare for SGE.

Check out our exclusive interview for helpful insights directly from Google. 

Nicola Agius,
Paid Media Editor

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