Stick a fork in it – what’s left of the Google Cache operator is now officially dead. Google retired the link to the cache results earlier this year.

When you now try to access the cache operator directly, it no longer works. This upset a lot of SEOs, but there are alternatives like the Wayback Machine, the URL inspection tool and the rich results test.

Farewell, cache operator. You will be missed. 

Barry Schwartz,
Cache reporter

SEO

Google Search completely kills the cache feature

9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.

SEO

Google adds support for sale pricing and priceType property

Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.

PPC

TikTok Search Ads Campaign launch in U.S.

Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.

SEO

Optimizing Largest Contentful Paint: 5 tips for a faster website

Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.

MarTech webinar

Personalization at scale: A blueprint for global success

Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide.

PPC

Reddit launches AI-powered tools to boost ad creation

Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.

SEO

There is no ‘best’ Google Ads bidding strategy, study finds

New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.

PPC

4 Reddit ad formats you need to know

Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.

Google Ads

New guide: Improve your Google Ads performance

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

PPC

How causal impact studies work and when to use them in PPC

This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.

SEO

The truth behind AI checkers: A cautionary tale

Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.

Free online training

GEO. N-E-E-A-T-T. Other important algorithms. Explore them all at SMX Next.

Don’t miss your final chance to attend SMX in 2024: Grab your free SMX Next pass now and get ready for spirited panel discussions on must-know trends, actionable training on next-level topics, live Q&A and networking with passionate search marketers… it’s all yours online November 13-14 for free.

See what’s in store

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