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Good morning, Marketers, have your Google Ads accounts become too messy?
Then you may want to implement the Hagakure method for Google Ads management. Haven’t heard of it? Neither had we until we read the latest article by Search Engine Land contributor Benjamin Wenner.
Overall, according to Wenner, the method results in:
- Better campaign management.
- Quick adjustments to market shifts.
- Smarter resource use.
“Rather than narrow, hyper-specific targeting, Hagakure uses broad match types and automation, ensuring a wider yet relevant audience is reached,” Wenner explains. This method requires a big shift in thinking, but the payoff can be huge – one client saw a 300% growth rate. Impressive!
Nicola Agius,
Paid Media Editor
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bit.ly/SELnews
